When I first started on the internet in 1996, I meet a lot of business owners who were not happy with the results they were getting from the web. In short - I was lumped in with other web designers. In other words, all web designers were "mud."

It didn't take long for me to begin my educational journey through the ins and outs of internet marketing - and marketing in general. Since 1999 I have been working with companies who, despite their best intentions keep doing the same things over and over again with the same negetive results.

My philosophy is simple: If it doesn't make money for your business, don't do it!

Sounds obvious but it's often forgotten. Don't get me wrong, I know there is a higher purpose most business owners want to serve: helping people, education, providing a valuable niche otherwise unavailable. But the bottom line is you have to pay bills like everyone else. And paying those bills is what allows you to keep doing what you love to do.

For example: Integrating your print marketing with web through split testing can help you determine where best to spend your advertising dollars. Do you know, definitively what is working and what is just wasteful?

Let me help you structure a plan that will work using Human Factors Psychology. Use a marketing plan that will produce results.

Human Factors psychology combines psychology and (web) design.

In relation to internet marketing, HF psychology brings knowledge of how people perceive what they are seeing, how they process perceptions and how people are then motivated to behave. The knowledge of a person's cognitive processes is used in the design of the site from its functions, usability, colors and aesthetic appeal.

I use the principles of psychology to create the type of experience that will cause people to want to interact with a website which is defined as through usability and conversion. Conversions are equal to the steps a person will take to do business with a given company.

The goals of applying this knowledge is to appeal to the website visitors sense of identity which guides users in how to use a website, to prevent foreseeable misuse of the site (becoming lost for example) and to give the consumer the best possible experience on the website. Contact me today for a consultation.