One Size Does Not Fit All
 Anyone who has ever seen this phrase advertised on clothing knows that there is no way one size will fit everyone. The same is true of your website. Beyond the obvious, not everyone is in the market for your product or service, within your target market there are specific subsets of prospective customers. The best, most successful, websites take this into account and design the navigation and visitor experiences accordingly.
Discovering the actual "who's who" of all your site visitors may not be possible but creating profiles of potential visitors is a good idea. Why? If you develop these "personas" you can then design your site to meet the expectations and needs of each type of visitor and that will lead to higher conversions. Like every business, getting to know about the different types of visitors is the best way to serve their needs.. . . Read more here!
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From the blog . . . Satisfycing
 People who research online before making a decision are often overwhelmed with the quantity of information and choices available. The habits of search engine users has found that 90% of searchers don't even go past the third page of results.
If you are like most people, you start with your favorite search engine, visit one or two sites that look like they may have what you are looking for, focus on a couple of sources of information, learn a bit about the product or service you are researching then make a decision. But what if there is a better site that you haven't seen? A better option that you weren't aware of? Read the rest of this post - click here!
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